Create a zone to promote Camel’s ”POP ART” campaign in different airports: Zurich, Geneva, Frankfurt, Munich and Marrakech.
CAMEL - 'POP ART'
TRAVEL RETAIL ACTIVATION
Challenge
Solution
The concept of this zone is a central pillar with an All in One Computer where an application stand. When a customer buys a camel product, he can participate to a jackpot game and try winning one of the proposed gifts. He can also take a picture and print it with some” POP ART” predetermined effects.