7Concepts presents

Battle of Cash trays

For more than 22 years, 7Concepts has focused its developments on innovations, disruption and latest design trends to create outstanding POSM.
In a busy and competitive shopping environment our partners understand the role that plays Dynamic POSM to create brand loyalty and stand out from competition.

Find below some of the advantages of dynamic POSM vs static POSM.

Example of the cash trays

Cash trays create a true win-win for shop owners and brands. All customers check out. It is no surprise that it’s the best location for impulse buys and brand exposure.But which one holds the attention the longest, increasing the chances of triggering impulse buying behaviour?

Cash Trays Standard cash tray

Cash Trays Dynamic cash tray

Standard cash trays

Standard cash trays come in plastic, a combination of plastic and glass, pure glass, metal, wood and often come in traditional shapes. They can still offer brand recognition, but cheap materials and uninspired shapes are qualities that most brands want to avoid.

Most of our clients no longer consider the standard cash trays as part of their marketing strategies.

Dynamic cash trays

Dynamic cash trays take the customer experience to the next level with increased customer awareness and activation chances.

Light & digital parts

Increase your visibility in a crowded environment.
Diversity in terms of communication (video, poster, products presentation).

Sensor activation

– Interaction with the consumer during the buying decision process.
– Eye-catching message.

Cash Trays

Useful and innovative design

Associate your brand/product to a quality material.
Increase the life time of your POSM with useful features (pen holder, uv note checker, products storage…). The shop owner will use it, and keep it!

Reusable & easy installation

Reusable for multiple campaigns (exchangeable posters, videos, products).
Use of batteries, with long autonomy, for an easy placement.