For more than 22 years, 7Concepts has focused its developments on innovations, disruption and latest design trends to create outstanding POSM.
In a busy and competitive shopping environment our partners understand the key role that Dynamic POSM play in creating brand loyalty and in making brands stand out from competition
Find below some of the advantages of standard POSM vs 𝐝𝐲𝐧𝐚𝐦𝐢𝐜 𝐏𝐎𝐒𝐌.
Example of the Dispensers
𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐝𝐢𝐬𝐩𝐞𝐧𝐬𝐞𝐫𝐬
Standard dispensers come in plastic, glass, metal, wood and often come in traditional shapes. They can still offer brand recognition, but 𝐜𝐡𝐞𝐚𝐩 𝐦𝐚𝐭𝐞𝐫𝐢𝐚𝐥𝐬 𝐚𝐧𝐝 𝐮𝐧𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐬𝐡𝐚𝐩𝐞𝐬 𝐚𝐫𝐞 𝐪𝐮𝐚𝐥𝐢𝐭𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐦𝐨𝐬𝐭 𝐛𝐫𝐚𝐧𝐝𝐬 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐚𝐯𝐨𝐢𝐝.
Most of our clients no longer consider the standard dispensers as part of their marketing strategies.
𝐃𝐲𝐧𝐚𝐦𝐢𝐜 𝐝𝐢𝐬𝐩𝐞𝐧𝐬𝐞𝐫𝐬
Dynamic dispensers take the customer experience to 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐥𝐞𝐯𝐞𝐥 𝐰𝐢𝐭𝐡 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 & 𝐚𝐜𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧 𝐜𝐡𝐚𝐧𝐜𝐞𝐬.
Light & digital parts
- Increase your visibility in a crowded environment.
- Diversity in terms of communication (video, poster, products presentation).
Sensor activation
- – Interaction with the consumer during the buying decision process.
- – Eye-catching message.
Useful and innovative design
- Associate your brand/product to a quality material.
- Increase the life time of your POSM with useful features (pen holder, uv note checker, products storage…). The shop owner will use it, and keep it!
Reusable & easy installation
- Reusable for multiple campaigns (exchangeable posters, videos, products).
- Use of batteries, with long autonomy, for an easy placement.
Don’t hesitate to contact us for more information on dynamic POSM. Our team would be more than happy to support you on your projects (temporary & permanent POSM, giveaways, Horeca, displays, backwall units…).
Best regards,
7Concepts team
info@7concepts.net