Using an impactful communications mix, 7Concepts was asked to refresh the image of Union Saint Gilloise, one of Brussels’ most storied football clubs.
RUSG
Challenge
Solution
This project had many facets, including logo creation, a revamped brand identity, a new slogan, a ticket-purchasing campaign via public displays, fresh advertising, new illuminated signs and flags, a fan shop makeover, design and production of various event-related components, and modernizing an outdated VIP area.