Built on Experience. Driven by Innovation.
Since 2002, 7Concepts Group has been a trusted global partner in creating impactful visual display solutions.
We work with leading brands across industries such as Tobacco, Food & Beverage, and Pharmaceuticals.
With a strong network across Europe and Asia, 7Concepts Group offers comprehensive global capabilities in design, engineering, sourcing, production, and logistics.
Founding
2002
Company Founding
- Founded by Michael Piette and Yves Hansenne.
- Pioneered lenticular motion displays across Benelux.
2002
Owner
2004
Ownership Evolution
Michael Piette becomes sole owner.
2004
Partnership
2005
Strategic Partnership
- Sabaydin Helsoni joins to drive rapid European sales expansion.
- Secured major accounts (Proximus, Canon, El Corte Inglés, Orange, Imperial Brands).
2005
Shift
2007
Technological Shift
- Shifted to custom FMCG displays as digital replaced lenticular tech.
- Developed core expertise in low-voltage, battery-powered LED systems.
- Carole Piette joins as Administration & Finance Manager.
2007
scale-up
2010
Global Scale-Up
- Joint R&D and manufacturing : Partnered with a Guangzhou based company to engineer and manufacture low-voltage LED modules and boost production capacity in China
- Supply Chain: Optimized global delivery networks and cost-efficiency.
- Team: Pierre Vilpoux joins as Project Manager.
2010
Blinky Pack
2011
The "Blinky Pack" Invention
- Invented the "Blinky Pack," pioneering self-powered illuminated packaging solutions using LED Fiber optic and LED edge-lighting technologies
- Laurent Lacroix joins for Design & Prototype Development.
2011
Global scale-up
2012
European joint venture
- Acquired a majority stake in a strategic joint venture with Signum (Romania).
- Romain Montagard joins as Account Manager.
2012
Operations
2013
Dedicated production site
- Created a 1200 sqm facility with Signum for rapid prototyping and small-scale custom productions.
- Specialized in short-run manufacturing for Global Travel Retail projects. End of the production line in 2017
2013
partnerships
2018
Production partnerships
Created new production partnerships in Romania and Poland for custom retail projects
2018
Portfolio
2019
Portfolio Diversification
- Partnered with different Guangdong based manufacturers of custom furnitures to produce Tobacco and NGP backwalls and overheads
2019
Product innovation
2022
K2000 Series launched
- Invented K2000 technology Featuring patented Micro LED flowing light technology
- Introduced the K2000 shelf highlighters to the retail market.
2022
New Designer
2024
Senior Designer
Bea Petis joined the team as Senior Designer
2024
Portfolio expansion
2025
EcoVadis Platinum certified
- Achieved top-tier EcoVadis Platinum status.
- Solidified commitment to eco-friendly, high-impact merchandising.
2025
